Why is defining your organization’s strategy key to brand and marketing development? Time and money can be wasted on building a new website or creating other marketing collateral if your positioning, messaging, and branding aren’t clear.
A clearly defined strategic direction forms the basis for consistent positioning, messaging, and branding, which should be at the heart of all your marketing and communication, whether internal or external.
Clear positioning, messaging, and branding can only be achieved if your organization has a defined strategic direction that addresses what you are trying to accomplish, what your desired outcomes are, who your target audiences are, and what differentiates you from others. Creating marketing materials like a website or a social media profile without these elements in place can ultimately produce little or none of the results you had hoped for, sometimes at significant cost.
To read more about why strategy is key to brand and marketing development, you can read Jane’s blog at WEBii’s blog