What nonprofit rebrands actually require (and why most fall short) comes down to whether it is considered a design project or a strategic alignment process in support of the organization’s mission and purpose. Nonprofits working on a rebrand often fall into the trap of treating it as a design project. Here’s why that’s not good…
Category Archives: Strategy
Shaping Organizational Culture
Shaping organizational culture is the path to a nonprofit’s growth and sustainability, especially in today’s challenging world. Here’s why it’s beneficial, along with some ideas and best practices. Organizational culture is the invisible force that shapes how a nonprofit grows and operates, for better or worse. Applying a consistent, clear, and engaging culture within your organization […]
Strategy key to brand and marketing development
Why is defining your organization’s strategy key to brand and marketing development? Time and money can be wasted on building a new website or creating other marketing collateral if your positioning, messaging, and branding aren’t clear.
Collaboration or merger – keys to a nonprofit’s long-term impact
Intentionally seeking collaboration or merger can be keys to a nonprofit’s long-term impact and sustainability.
Adopting a proposal mindset
Adopting a proposal mindset can be key to getting to yes more often, more collaboratively, and more efficiently. Not to mention with less time wasted. It is an intentional way of thinking when presenting topics for discussion and decision-making, whether in your professional or personal life. Learn how and why.
Strategic thinking crucial in these uncertain times
Strategic thinking is even more crucial in these uncertain times. There are some immediate questions for an organization’s board and executive staff to be asking now, the most important of which in my view is “So What?” If you can’t answer “so what?”, leaders need to go back to the drawing board.