Our Approach

JBL Strategies works with nonprofits to enhance leadership, strategy and communication to achieve greater results and grow mission impact. Clarity, consistency and relevance is our mantra. The firm is dedicated to working with nonprofits to build effective Board and Staff leadership, set a clear strategic direction and engage stakeholders to achieve projected results. Our ultimate goal is for our clients to achieve long-term sustainability. We collaborate with them to determine their needs and desired outcomes, and then customize our work with them to develop a plan for execution. When a project is over, we continue to be available to answer questions that may arise and ensure accountability.


  • More than thirty years of experience in public relations, communication, marketing, association & nonprofit management, with emphasis on assessment, facilitation, planning and strategy development, and ensuring implementation.
  • Proven track record in evaluating and developing effective strategies for clients and bringing together diverse groups of people to achieve common goals.
  • Knowledge of how nonprofit organizations operate through serving as nonprofit board leaders, advisors to Boards and, in Jane's case, as an Executive Director a number of times.
  • Passion for helping organizations and individuals succeed.

Jane Baxter Lynn

Jane Baxter Lynn

Jane Baxter Lynn is an experienced executive coach, strategic planner, and communication specialist, with over thirty years in communications, marketing, business development, and nonprofit management. She's worked with Fortune 500 companies, industry and professional associations, nonprofits, and quasi-government organizations around the world.

Jane is passionate about working with nonprofits in Central Texas to be sustainable. Her extensive nonprofit experience has involved both volunteer Board and Executive leadership roles in a wide range of professional, industry and cause-related fields. She has gained a solid reputation for providing effective strategic counsel; developing results-oriented solutions, and bringing together diverse groups to achieve common goals. Her differentiation is that she customizes her contribution to suit client’s needs and holds clients accountable. 

Women Communicators of Austin

  • National Board Representative (AWC)
  • Founder & Chair of WCA's peer mentor program 
  • WCA Gene Waugh Mentor Award Recipient (2014)
  • WCA Member of the Year Award Recipient (2019)

U.S. Green Building Council (USGBC) Texas Chapter Board 

  • Green Hero Texas Leadership Award Recipient (2019)
  • Chapter Merger consultant
  • Communications Committee Chair
  • State Advocacy Committee Member
  • Executive Director of the Central Texas-Balcones Chapter

Wine & Food Foundation of Texas

  • Advisory Council Member
  • Governance & Nominations Committee Member
  • Strategic Planning Task Force Member

National Wildlife Federation Habitat Steward 

Canine Companions for Independence Southcentral Region

  • Spokesperson
  • Annual BBQ Fundraiser Co-host
  • Heritage Society Member

For professional references, please visit Jane's LinkedIn profile.

Craig Snook

Craig Snook

Craig Snook has a passion for working with leaders to grow and develop through proven techniques to strategically lead their organizations. A dynamic speaker, trainer and presenter, Craig employs clarity, innovation and humor to deliver workshops to diverse audiences at all organizational levels. With over three decades of experience in global leadership and strategy development in both the for-profit and nonprofit sectors, he is skilled in leadership coaching and remote team management with proven success.

His involvement in leadership development has ranged from individuals to senior management teams at the Dow Chemical Company. As a consultant with Executive Service Corps of Houston, an organization designed to promote best management practices in nonprofits, he delivered strategic planning and organizational assessment skills in the community.

Craig is past Board Chair of EcoRise, immediate past Board Chair at VELA, and past Board Member of the Thrive Cancer Fertility Network, three Austin area nonprofits.

Jane Baxter Lynn was awarded Women Communicators of Austin  Outstanding Member of the Year 2019 for her commitment to the organization in general over the past ten years and for her work in building the WCA Peer Mentor Program over the past six years.

Jane Baxter Lynn accepting the Women Communicators of Austin's 2014 Gene Barnwell Waugh Mentor Award for her commitment to mentoring

Jane Baxter Lynn accepting the Women Communicators of Austin's 2014 Gene Barnwell Waugh Mentor Award for her commitment to mentoring.

Jane Baxter Lynn, 2019 Gladys Whitley Hearst Outstanding Member Award Winner

Jane Baxter Lynn was awarded the U.S. Green Building Council (USGBC) Texas Chapter Green Hero Award in 2019. The award recognizes individuals who have made profound, lasting contributions to sustainable building practices, green building policy, and/or to the creation/operation of the Chapter itself.

Jane Baxter Lynn was recognized by the U.S. Green Building Council (USGBC) as a Shero for her commitment to mentoring. USGBC is celebrating women throughout the U.S. who have gone above and beyond to exemplify what it means to be a mentor USGBC Recognizes June Sheroes who Exemplify What It Means To Be a Mentor