What nonprofit rebrands actually require (and why most fall short) comes down to whether it is considered a design project or a strategic alignment process in support of the organization’s mission and purpose. Nonprofits working on a rebrand often fall into the trap of treating it as a design project. Here’s why that’s not good…
Category Archives: Marketing
Strategy key to brand and marketing development
Why is defining your organization’s strategy key to brand and marketing development? Time and money can be wasted on building a new website or creating other marketing collateral if your positioning, messaging, and branding aren’t clear.