Why is defining your organization’s strategy key to brand and marketing development? Time and money can be wasted on building a new website or creating other marketing collateral if your positioning, messaging, and branding aren’t clear.
Tag Archives: communication
Collaboration or merger – keys to a nonprofit’s long-term impact
Intentionally seeking collaboration or merger can be keys to a nonprofit’s long-term impact and sustainability.
Insights into governing a nonprofit board
One often hears criticisms of nonprofit boards, which usually don’t take into account the many hats board members are expected to wear and all the good work that they do as volunteers. Seasoned nonprofit board leader Jacqueline Rixen shares her insights into governing a nonprofit board.
Former Board Members – Hidden Assets
Former board members are hidden assets in plain sight! They typically have a wealth of knowledge, experience and a passion for your mission and can be powerful contributors in strengthening your organization for years to come. Capitalize on their value by intentionally keeping them involved in whichever way works for them and your organization.
Strategic thinking crucial in these uncertain times
Strategic thinking is even more crucial in these uncertain times. There are some immediate questions for an organization’s board and executive staff to be asking now, the most important of which in my view is “So What?” If you can’t answer “so what?”, leaders need to go back to the drawing board.
Clarity, Courage and Calm under Chaos – crucial leadership traits now
As the world faces so much uncertainty and many difficult decisions are having to be made as a result of the coronavirus pandemic, now more than ever people are looking to their leaders for direction. What traits are leaders like those in our nonprofit community needing to draw on at this critical time?






