Integrating the three Strategic Leadership Essentials – leadership, strategy and communication – can enable an organization to accomplish its mission. Obvious as this may seem, it requires intentional work by its leaders to achieve this combination.
Leaders will need to ensure that there is a clear strategic direction; they know what impact they want the organization to have; who the various stakeholders are, and have clear communication strategies in place to engage everyone in the process.
According to JBL Strategies, a nonprofit advisory business, based in Austin, Texas, intentional alignment of the three Strategic Leadership Essentials™ – leadership, strategy and communication – when running a nonprofit, or for that matter a for-profit business, can result in:
Clarity, consistency and relevance throughout the organization.
Increased capacity ensuring everybody is on the same page so less time is spent explaining the purpose, making decisions and ensuring prioritization based on clearly defined goals; planned delegation frees up your time to be a more effective leader.
Enhanced leadership effectiveness through a more strategic rather than tactical/operational approach, with clear and inspiring messages to motivate and engage your internal and external audiences.
Greater organizational stability, helping an organization (or individual for that matter) navigate through growth and change, with the ability to say “No” by having screening parameters in place to reference when new ideas come along.
Mission achievement with priorities and resources aligned and focused on greatest impact, with the communications strategies in place for outreach to clients, staff, board, donors and other key stakeholders.
JBL Strategies provides Strategic Leadership Essentials – leadership, strategy and communication – training for executive staff and boards. For more information, visit jblstrategies.com, or email us at firstname.lastname@example.org.