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Category Archives: Strategic direction

Building a 3E board

Building a 3E© Nonprofit Board

Posted on August 7, 2025April 21, 2026 by Jane Baxter Lynn | Leave a comment

Building a 3E© (engaged, energized, and effective) Board is essential for the long-term sustainability of a nonprofit organization. Here are some of our best practices to achieve a 3E© Board (basic and yet often neglected).

Strategy key to brand and marketing development

Posted on December 19, 2024April 23, 2026 by Jane Baxter Lynn | Leave a comment

Why is defining your organization’s strategy key to brand and marketing development? Time and money can be wasted on building a new website or creating other marketing collateral if your positioning, messaging, and branding aren’t clear.

Strategic Direction – Why does it matter?

Posted on April 10, 2018April 23, 2026 by Craig Snook | Leave a comment

Why does strategic direction matter for the success of a nonprofit? A well-articulated strategic direction and continuous strategic thinking based on agreed priorities, enables focused implementation and provides a framework for dealing with change.

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