Which comes first – Vision or Mission? Frankly, why should I care? In our view, vision (clearly defined strategic direction) should always come before mission, because if you don’t know where you are going (desired impact) how do you know what you need to do to get there (mission)?
Why does strategic direction matter for the success of a nonprofit? A well-articulated strategic direction and continuous strategic thinking based on agreed priorities, enables focused implementation and provides a framework for dealing with change.
Fundamental to the sustainability and mission achievement of any nonprofit is the availability of funding and resources. The challenges are finding the balance between short term funding and development of long term relationships, as well as the need to differentiate your organization’s value proposition.