Boat or bus – how does your board of directors ride? Is yours an engaged board or is it a constant challenge to get them to contribute more than just turning up for board meetings? This is a constant issue raised by nonprofit CEOs and EDs. What’s the solution? Most importantly do you have the right people on board and do they understand their roles and responsibilities?
Envisioning a bold future and then mentally ‘walking back’ from the future, imagining what would be required to reach that vision, can literally change the world or your organization’s path forward.
In 1961, John F. Kennedy in a speech to the United States Congress challenged the country to put a man on the moon before the end of the decade. Fast forward to July 1969 and America accomplished this seemingly impossible goal. The term ‘moonshot’ was born.
Which comes first – Vision or Mission? In our view vision (clearly defined strategic direction) should always come first. If you don’t know where you are going (big goal, looking to the future) how do you know what you need to do to get there (mission)?
When we think of Strategic Direction, we’re reminded of a simple quote by Yogi Berra: “When you come to a fork in the road, take it!” Knowing which path to take when you and your organization reach a fork in the road can mean the difference between success and failure. A well-articulated strategic direction and continuous strategic thinking based on agreed priorities, enables focused implementation and provides a framework for dealing with change.