Strategic Direction – Why does it matter?

When we think of Strategic Direction, we’re reminded of a simple quote by Yogi Berra: “When you come to a fork in the road, take it!” Knowing which path to take when you and your organization reach a fork in the road can mean the difference between success and failure. A well-articulated strategic direction and continuous strategic thinking based on agreed priorities, enables focused implementation and provides a framework for dealing with change.

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