Which comes first – Vision or Mission? In our view vision (clearly defined strategic direction) should always come first. If you don’t know where you are going (big goal, looking to the future) how do you know what you need to do to get there (mission)?
When we think of Strategic Direction, we’re reminded of a simple quote by Yogi Berra: “When you come to a fork in the road, take it!” Knowing which path to take when you and your organization reach a fork in the road can mean the difference between success and failure. A well-articulated strategic direction and continuous strategic thinking based on agreed priorities, enables focused implementation and provides a framework for dealing with change.
Fundamental to the sustainability and mission achievement of any nonprofit is the availability of funding and resources. The challenges are finding the balance between short term funding and development of long term relationships, as well as the need to differentiate your organization’s value proposition.