Strategic Leadership Essentials



Explore and develop techniques and skills to
enhance your leadership and management capability


Understand the importance of stepping back and
using strategic thinking ensure a clear direction for your organization


Learn communications strategies essential for
engaging and inspiring stakeholders

"Immediately implementable"   "Best training ever"   "Great skills"
"Profound effect on my leadership"   "Peer to Peer exercises...extremely helpful"   "Highly recommended"

Strategic Leadership Essentials©  (SLE) is a highly affordable, interactive leadership training program designed primarily to work with nonprofit executives to become stronger, more effective leaders. It gives participants an opportunity to step back, reflect and take charge. What makes it unique is that it integrates your personal leadership development within the context of your organization’s strategic direction and teaches the communication strategies necessary for achieving greater results.

It also assures ongoing accountability through two one-on-one coaching sessions following the workshop during which you address your specific challenges and needs. These coaching sessions are designed to take the leadership and management skills covered in the SLE workshop and translate them into practical ways in which to advance your organization.

The program comprises:

  •      Two-day intensive workshop
  •      Course workbook
  •      Two one-on-one personalized coaching sessions
  •      Exchange of best practices
  •      Training tailored to participants

Max. class size is 14 to encourage idea-sharing and on-going peer collaboration. To assure open conversation, only one person from each organization may attend per class. During the coaching sessions you have an opportunity to discuss your specific areas of challenge in more detail with either of the Course leaders Craig Snook and Jane Baxter Lynn (in-person or remotely via Skype).

Craig and Jane developed this program because they recognized that too often leadership development and strategic planning are taught in isolation and communications (positioning, messaging, branding, stakeholder outreach) is rarely, if ever, taught within the context of leading an organization. “What we want is for participants to achieve a change in perspective by focusing on the fundamentals, with ongoing accountability that will empower them to grow and succeed.  We see people leave re-energized, excited about the future, with different ways to approach things.”

JBL Strategies also provides customized board training and team building programs based on the SLE model.

Next Workshop: Feb. 2020

Thursday, Feb. 20th (8:30AM - 4:30PM); Friday, Feb. 21st (8:30AM – 3:30PM)

The Arc of Texas, 8001 Centre Park Drive, Suite 100, Austin, TX 78754

Price: $245 (early bird price $215 ends Feb. 4th)

Contact: Jane Baxter Lynn ( or 512-529-7685)


Strategic Leadership Essentials© program creators and presenters Jane Baxter Lynn and Craig Snook have extensive global experience in both for-profit and nonprofit leadership, with backgrounds in leadership development, strategic planning and all aspects of marketing and communications. They both actively volunteer in leadership positions for a variety of nonprofit organizations and are passionate about working with nonprofits to succeed.

Jane Baxter Lynn

Jane Baxter Lynn

                                                               Click here for Bio

Craig Snook

Craig Snook

                                                                Click here for Bio