Which comes first – Vision or Mission?

Read a great article recently asking the question is vision a noun or a verb? https://www.smartbrief.com/original/2018/01/vision-its-verb

The same week I saw this report on nonprofit trends for 2018
http://johnsoncenter.org/wp-content/uploads/2017/12/11-Trends-for-2018-Report-FOR-WEB.pdfjohnsoncenter.org.

The latter piece brought up a question. As one sees most times if an organization has both a vision and mission, which isn’t always the case, the latter is always presented first. My question is if you don’t know where you are headed (big goal, vision, looking to the future) how do you know what you need to do to get there (mission)? In our Strategic Leadership Essentials program www.jblstrategies.com/sle for nonprofit executives we teach that vision (clearly defined strategic direction) should always come first.

Strategic Direction – Why does it matter?

When we think of Strategic Direction, we’re reminded of a simple quote by Yogi Berra: “When you come to a fork in the road, take it!” Knowing which path to take when you and your organization reach a fork in the road can mean the difference between success and failure. A well-articulated strategic direction and continuous strategic thinking based on agreed priorities, enables focused implementation and provides a framework for dealing with change.

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Step Back to Fundraising Success

Fundamental to the sustainability and mission achievement of any nonprofit is the availability of funding and resources. The challenges are finding the balance between short term funding and development of long term relationships, as well as the need to differentiate your organization’s value proposition.

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