Our Approach

  • More than thirty years of experience in public relations, communications, marketing, and association management, with emphasis on assessment, facilitation, planning and strategy development.
  • Proven track record in evaluating and developing effective strategies for clients and bringing together diverse groups of people to achieve common goals.
  • Knowledge of how nonprofit organizations operate through serving as nonprofit board leaders, advisors to Boards and, in Jane's case, as an Executive Director.
  • Passion for helping organizations and individuals succeed.

Our ultimate goal at JBL Strategies is for our clients to achieve long-term sustainability. We collaborate with them to determine their needs and desired outcomes, and then work with them to develop a process for execution. Our focus is on assisting clients to set a clear strategic direction, engage stakeholders and communicate effectively to achieve projected results. The emphasis is always on clarity, consistency and relevance. We also ensure that when a project is over, the client has a plan for execution and accountability and we continue to be available to answer questions that may arise.


Jane Baxter Lynn

Jane Baxter Lynn

Principal and founder of JBL Strategies, Jane Baxter Lynn is an experienced strategic planner, facilitator, coach and communicator, with over thirty years in communications, marketing, business development and association management. Her mantra is clarity, consistency and relevance.

Jane is a passionate advocate for sustainability, whether in buildings and urban growth or working with clients on their personal development or organizational success. She has developed a solid reputation for providing employers and clients with effective strategic counsel; developing results-oriented solutions, and bringing together diverse groups to achieve common goals.

Jane’s goal is to work with people and organizations to clearly identify who they are, the desired impact/outcomes, and how they are going to move forward in an efficient, relevant, and impactful way. She focuses on organizational management, strategic direction, positioning and messaging, as well as partnership and alliance building.

Jane has extensive international experience across a broad range of activities and businesses, having worked in leadership positions for Fortune 500 companies, industry and nonprofit associations, quasi-government organizations, and as a strategic business advisor. She has lived and worked in Europe, South Africa and the United States, where she now resides. Her nonprofit work has involved serving in leadership positions both as a volunteer and as executive staff. While the principles she uses are applicable generally, her main experience has been in the Travel & Tourism, Wine, Green Building and Sustainability sectors.

Her work has included: working with organizations to develop and implement strategic plans; establishing sustainable structures for nonprofit organizations; building and raising awareness for consumer brands; initiating clear and concise internal and external communications campaigns, and handling crisis and issues management.

Jane currently serves in a voluntary capacity on: the U.S. Green Building Council (USGBC) Texas Chapter Board; the USGBC Texas State Advocacy Committee, and the Advisory Council of the Wine & Food Foundation of Texas. She is a past National Board member of the Association for Women in Communications and past Chair of the International Association for Business Communicators Brussels Chapter. Jane now heads the Women Communicators of Austin’s mentorship program, for which she received the WCA Gene Waugh Mentor Award in 2014. She is also a National Wildlife Federation Habitat Steward and a longtime volunteer/spokesperson for Canine Companions for Independence, a nonprofit that enhances the lives of people with disabilities other than blindness by providing them with highly trained assistance dogs at no cost.

Specialties: communications strategies, executive coaching, facilitation, mentoring, nonprofit management, partnership building, strategic planning.

For professional references, please visit Jane's LinkedIn profile.


Craig Snook

Craig Snook

A dynamic speaker, trainer and presenter, Craig Snook employs clarity, innovation and humor to deliver workshops to diverse audiences at all organizational levels. He has a passion for helping leaders grow and develop through proven techniques to strategically lead their organizations. With over three decades of experience in global leadership and strategy development in both the for-profit and nonprofit sectors, he is skilled in leadership coaching and remote team management with proven success.

His involvement in leadership development has ranged from individuals to senior management teams at the Dow Chemical Company. As a consultant with Executive Service Corps of Houston, an organization designed to promote best management practices in nonprofits, he delivered strategic planning and organizational assessment skills in the community. Craig is a Board Member and past Board Chair of EcoRise Youth Innovations, Board Chair at VELA, and past Board Member of the Caporal Assistance Network, three Austin area nonprofits.







Jane Baxter Lynn accepting the Women Communicators of Austin's 2014 Gene Barnwell Waugh Mentor Award for her commitment to mentoring

Jane Baxter Lynn accepting the Women Communicators of Austin's 2014 Gene Barnwell Waugh Mentor Award for her commitment to mentoring.